Final Project: Distribtion

Yankee Candles is a stand alone store so a majority of the focus has to be on just getting men in general to come to the store to purchase the candles. A possible distribution plan could be set up in the future with other companies in order to help sell product specially for men. In order to keep a higher respect for the candles I would keep the product out of stores like Walmart and Target and aim towards possibly slightly higher end stores where men tend to spend money on themselves.The main goal is to produce a  product for men that would enable us to gain immediate access to a majority of the potential customer base. "In many ways, retailing boils down to the unglamorous art of getting the right product in the right place at the right time at the right price."(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions Pg.344)