Final Project:Mission Statement

Our mission is for men today to become more comfortable with something that they may not have been in the past. The goal is to offer something that is comforting while educating the modern man on something that they might have questions or concerns on. The Yankee candle line is set to allow men to accept there inner likings within having to worry about if they should or not. This product is in place to make the people of today feel good about themselves. To relax and take themselves someplace that they normally can't in their 9 to 5 day jobs. The Yankee candle company and products are a trusted company with decades of experience backed by customer loyalty and will continue with the future. Unlike many other company's or products that are released over time we will not have to worry about developing something new to customers since its been in front of them this entire time."At many companies, new-product development is a cautious, step-by-step affair that might take a year or two to unfold".(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions Pg.243) Instead more focus will be used encourage and inspire customers to try the product out for themselves and see first hand. Our product will also succeed based on a movement by many of people using what is more commonly used by other genders or groups of people."A company can’t go it alone in creating customer value"(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions Pg.311)