Final Project: Promotion

In order to get men to buy Yankee candles the product needs to be in other places where they buy and obtain everyday items. Most men aren't interested in the typical everyday candles because they aren't marketed to them in the first place. Different commercial ads on popular television networks that men typically watch would be a good step towards promotion. Plenty of print ads in popular men's magazines as well would help with pushing Yankee candles. Magazines like Mens Health and Gq would be popular choices to catch attention. The image that men associate with candles is just as important as the product itself and without proper placement it is going to fall on its face."A product image is the way consumers perceive an actual or potential product"(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions Pg.249) Many Yankee candles are in malls today and I believe greeters paying more attention to men passing by would help as well.