Final Project: Objectives

As a company there are a couple of different objectives that I would like to accomplish with the Yankee Candle company. Often they idea that candles are strictly for women is passed around, this in turn push's men away from the idea of enjoying something that could be thought of as "girly".So number 1 is to flip the idea and show men how and why they should enjoy Yankee candles. Another objective is to create something fun and enjoyable that men can relate to. This should be a product that they can go back and keep using continuously for enjoyment. It is something that men over time should be able to go to and trust. Candles have been around for a very long time and just need to be marketed in a different way to appeal to men. "many companies have used imaginative distribution systems to gain a competitive advantage."(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions Pg.312). The overall objective I would like to leave with would be to not only get the product into the hands of everyday men, but for them to be proud and excepting of it. This product so be no different then the razors,newspapers,cologne, and other products that men pick up and use throughout the day. I would like to reach out too as many people as possible with this product because "There’s no such thing as a bad customer"(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions Pg.173).